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Search results for “brand image”
WeChat is quietly developing its own AR platform
09/15/2017
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5:04:21 PM
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Made with smartphones in mind – not HoloLens-esque headsets – it’s a big step in WeChat’s plans to bring AR into its expansion of payments, entertainment, shopping, transportation and others.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
Destination Personality for Chinese tourists in Ireland
07/14/2017
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11:14:46 AM
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The concepts of Brand Personality and Destination Personality can be used to improve tourist experience and enhance revisiting intention and promotion behavior.
Gucci launches mobile travel app
07/20/2017
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4:52:11 PM
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Gucci is expanding into travel by launching a new app, which is designed for those who seek “the unexpected” in travel and will highlight destinations that hold a special connection to the brand.
Air France launching new brand Joon for millennials — as Muji in airline?
07/25/2017
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4:56:54 PM
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Air France plans to launch new airline brand Joon in September, aiming at a young working clientele, the millennials (18 to 35 year-olds), providing "innovative and offbeat" experience.
Google is testing vacation rental search in its hotel price-comparison tool
07/21/2017
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5:13:49 PM
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In tests involving about 7,000 property listings in Europe, Google is checking if travelers would like to use it to search and book vacation rentals. Online travel rivals should be on the alert.
Marriott CEO: China is the best opportunity for growth
07/05/2017
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2:58:05 PM
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Arne Sorenson, President & CEO of Marriott International, defined China as their largest market. Mr. Sorenson said that Marriott will need more brands to expand in the market.
Virtual reality in travel and hospitality – is it a fad?
07/03/2017
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6:02:31 PM
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The adoption of VR by the sector are driven by competition, heightened customer expectations and improving marketing strategies. Some flight carriers, hotels and restaurants have started applying it.
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